Cyber-community or cyber-fizzle?
Imagine this: you follow your interests onto the web; collecting, kniting or Russian military eqipment. You find the perfect site and it looks as though there might be other people just like you in the world. You click on the forum link, ready to share your esoteric passions with like minded people - only to find that the last visitor was the webmaster in August 2001.
There are far more stagnant forums on the web than there are vibrant online communities. Just because you build it does not mean they will come. Here are a few tips for stoking the fires of online communities:
Or maybe you really are the only one out there who thinks like you!
There are far more stagnant forums on the web than there are vibrant online communities. Just because you build it does not mean they will come. Here are a few tips for stoking the fires of online communities:
- Give them a reason. Perhaps the forum will feature input from a particular afficianado, or quasi-celebrity. Advertise the fact on the rest of your site. Maybe the forum can be promoted as free tech support or problem solving. Get the word out that visiting will not be in vain.
- Keep it current. Use other communication methods to get people there. Email supporters, friends, experts and your mum and ask them to stop by and make a comment or ask a question.
- Promote a one-off event like and on-line debate or cyber-conference. Send invitations (even on real paper, if you have a mailing list) and rev it up for three or four days.
- Make the site easy to navigate and use. I prefer vBulletin from jesloft, because what you see is what you get and it is completely customisable.
Or maybe you really are the only one out there who thinks like you!
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